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Virtual Worlds: A Real Waste of Marketing Dollars?

The latest issue of Wired has a an article that takes a not so flattering view of Second Life, and of several large brands that have tried to open up shop in the virtual world. The title says it all:...

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Next Online Community Roundtable: 8/22 @ SAP

If you are in the Bay Area, and are actively working with online communities, this event might be of interest to you.  It’s invitation-based, so please drop me an email if you are interested. — The...

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Interview with Joi Podgorny on the OC Report

If you haven’t, check out the interview I did with Joi on the Online Community Report. She obviously did the hard part… providing great content! This month’s Online Community Expert interview is with...

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